PRESS RELEASE FASHION 2009
Scandinavian, organic and uniquely artistic
Spring 2009 at Gudrun Sjödén
Spring at Gudrun Sjödén is a cascade of inspiration drawn from Scandinavian rural landscapes, environmental thinking, uniquely artistic Boho chic, and simple antifashion. “Now that the world’s resources are getting scarcer, I want to create fashion that is both artistically upbeat and simple and functional. Fashion that gives you a feelgood factor and that you will want to wear for a long time,”
says Gudrun Sjödén, Head Designer and Managing Director

PRESS RELEASE FASHION 080715
Swedish folklore and the simplest style imaginable – winter 2008 from Gudrun Sjödén
For Winter 2008 Gudrun Sjödén is combining warm, durable outerwear with super-simple patinated pieces in calming colours, embroidered folklore blouses and a surprising extreme fashion mix in exciting blends of wool. Everything is greatly influenced by and has a strong feeling for Swedish folklore. “For my winter collection I wanted to create a pared-down, folklore feel. I listened to a radio programme about the lighthouse island of Stora Fjäderägg off the coast of Umeå in Sweden. This magical, barren, stony place became my inspiration for my understated collection,” says Gudrun Sjödén, Head of Design and Managing Director.

PRESS RELEASE FASHION 080421
Guatemala – Gudrun Sjödén's passion, autumn 2008
For autumn 2008 Gudrun Sjödén has been inspired by the rich textile traditions of Guatemala. "Together with the design team I have created a colourful autumn collection featuring stripes and organic shapes using more ecologically friendly materials than ever. It's all a fabulous blend of bold patterns from the Mayan Indian tradition and my Scandinavian cultural heritage. These are the kinds of things that drive me, that are my passion," says Gudrun Sjödén, head designer, MD, and owner of the company.

PRESS RELEASE FASHION 080408
Gudrun Sjödén – sustainable design with a green soul
Taking care of the environment has always been an obvious choice here at Gudrun Sjödén. Under the motto of “sustainable design” Gudrun Sjödén has been running a successful business comprising boutiques and mail order for more than 30 years. And now a whole host of environmentally adapted decisions are set to make their mark throughout the firm. “I want to be the kind of person who inspires others to act in the right way. To practise what I preach,” says Gudrun Sjödén, Managing Director, head designer and owner of the company.

PRESS RELEASE FASHION 080201
Luscious lively green and muted nomadic style from Gudrun Sjödén, summer 2008
Nature has always been the biggest source of inspiration to Gudrun Sjödén. For summer 2008 she combines luscious Scandinavian patterns with a more understated feel from the Berbers in the Sahara, and pattern mixes from the Moors. These are pretty, simple, sweeping pieces with lots of fine detailing in the trims and finishing touches. All are made in nature's own materials: eco-cotton, silk, linen, bamboo and a new addition, lyocell.

PRESS RELEASE FASHION 071127
Ecological flower power from Gudrun Sjödén – Spring 2008
...the environment is something we have always considered at Gudrun Sjödén – right from the start in 1976. In response to the increasing demand for ecological production in recent years, the company is now investing in more ecological fashion with colourful floral prints.

PRESS RELEASE FASHION 070126
Gudrun Sjödén's green summer 2007 – the power of nature & skills of craftsmanship
"It's about the way we live. About dressing in clothes made in nature's own materials and colours and wearing them until they are totally worn out. About selected natural materials combined with the skills of craftsmanship. It's about timeless clothes for women of all ages, shapes and sizes. Summer's collection covers a broad spectrum, from roomy kaftans in sweeping lines and fragmentary patterns to luscious linen for the garden and jungle, turn-of-the-century romance in white and indigo blue thin cotton, and imaginative minimalistic silk pieces," says Gudrun Sjödén, owner, head designer and Managing Director.

PRESS RELEASE HOME 061123
New home textiles collection for spring 2007!
Coffee party with an 18th century feel
Every spring and autumn, we present a rich new range of home textiles. Now is the time for pale, transparent colours in natural grey, lovely lavender, and fresh flax green featuring patterns and checks inspired by the 18th century. As usual we also mix in colourful organic patterns rooted in my Scandinavian folk culture.
Drinking coffee has become the latest trend – so we have created a whole little coffee party collection. Small, sheer cloths with embroidery and prints, curtain panels for your windows, tablemats and so on . . . All designed down to the last detail by us, in-house, and made by skilled craftsmen in selected natural materials.

PRESS RELEASE FASHION 061017
Nature and watercolours inspire spring 2007 at Gudrun Sjödén
Diffuse watercolour patterns, dusky shades and light natural materials form the basis of a relaxed, very decorative style that is the hallmark of the spring 2007 collection from Gudrun Sjödén. The inspiration behind it comes from Scandinavian nature and the power and feeling of calm it represents.
“Many beautiful garments decorated with rich embroidery and lavish details – often in linen or cotton of both thin and sturdier qualities – feature in our Nordic cultural heritage. And this was my starting point when I began painting watercolours for the collection,” says head designer and MD Gudrun Sjödén.

PRESS RELEASE CHRISTMAS COLLECTION 061005
Gustavian Christmas at Gudrun Sjödén
The 18th century and Gustavian style has been the major inspiration behind Gudrun Sjödén’s Christmas fashion and home textiles collection. There’s everything from beautifully draping sweeping skirts in linen, to bodices and blouses in muted powder shades, China red, porcelain blue and black. All are made from start to finish in unique woven colours and feature details such as hand-embroidered flowers inspired by Mexico. “Just imagine how exciting it will be to be able to combine Mexican and Gustavian 18th century style for all your festive occasions,” says Gudrun Sjödén, head designer and MD.

PRESS RELEASE WINTER COLLECTION 060822
From peasant fashion in Hälsingland to simple Wardrobe Essentials at Gudrun Sjödén, Winter 2006
“This winter the design team has mixed different patterns in a more restrained colour palette of really dark shades. This is my very own “peasant fashion” inspired by the Swedish province of Hälsingland and its magnificent farmhouses. The result is a poetic, soft feel of the Scandinavian peasant style of times gone by, which has always inspired me and lain at the heart of my creativity," says Gudrun Sjödén, owner, head designer and managing director.

PRESS RELEASE 060821
A constant for 30 years...
Gudrun Sjödén celebrates 30 years and sales all over the world
Gudrun Sjödén Design AB has customers all over the world. Knowledge about customers combined with consistently strong businessmanship has developed Gudrun Sjödén Design AB into a global niche company. The company, which opened its first boutique in 1976 on Regeringsgatan in Stockholm, today has 120 employees, a turnover of 320 million Swedish kronor, and has grown by 60% in the last three years. During all of this time, Gudrun Sjödén personally has held the dual role of managing director and designer.
"It's exciting to know that there are people all over the world who wear Gudrun Sjödén fashion. One of my greatest pleasures is seeing women from 20 to 70 years old wearing my clothes," she says.

PRESS RELEASE HOME COLLECTION 060710
THE GUDRUN SJÖDÉN HOME CATALOGUE, AUTUMN 2006: Gudrun’s colourful HOME collection interpreted by six different temperaments
Gudrun Sjödén’s HOME collection for autumn 2006 is the result of a period of creativity that started in Karur in southern India. It was a trip round different weaving mills including a wealth of meetings with mill owners, weavers, dyers and seamstresses, which became the inspiration for my biggest HOME collection ever.
”It’s when you meet people like this personally on site that you realise everything is possible. It’s this that I love as a designer and company owner,” says Gudrun Sjödén.
The whole range will be presented in six different settings in a HOME CATALOGUE, on the website and in concept boutiques from the start of September 2006.

PRESS RELEASE FASHION 060502
Mexico is the inspiration for autumn as Gudrun Sjödén celebrates 30 years
"A constant for 30 years." This is how Gudrun Sjödén introduces her anniversary catalogue.
This autumn it is 30 years since the company was set up with the first boutique on Regeringsgatan in Stockholm. And Gudrun is celebrating in style with a decorative, brilliantly-coloured collection inspired by Frida Kahlo and Sarah Moon. The result is both colourfully Mexican and mutedly mystical. Silhouettes are wide and sweeping or softly figure-fit. It's fashion made in nature's own materials for women of all ages, shapes and sizes – exactly how Gudrun has been working over the last 30 years...

PRESS RELEASE FASHION 060207
Summer gets serene and close to nature with Gudrun Sjödén
Gudrun Sjödén's summer collection sees a return to the romantic and serene with softer colour tones and patterns. It's a tribute to the landscape that surrounds us, and the animal and plant kingdoms.

"The colours in my summer collection are soft and muted. Right now I'm quite tired of everything gaudy and multicoloured, the vast variety of patterns, and want to draw back to a more restrained look," says MD and head designer Gudrun Sjödén.